Tuesday, July 14, 2009

July 16, 2009: Putting the Genie Back in the Bottle: Full Disclosure and Bottled Water

Bottled water has become an indispensable prop in our lives and culture. It starts the day in lunch boxes, goes to every meeting, lecture hall and soccer match. Thirty years ago it barely existed as a business. Last year we spent more on Poland Spring, Fiji Water, Evian, Aquafina and Dasani than we spent on iPods or movie tickets - $15 billion. But are the marketing claims of bottled water accurate? Green Acre Radio’s Martha Baskin lets the genie out of the bottle.

Listen here:

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